Tata Motors brings a photo-op experience to the Indian audience allowing them to click their photograph with Indias first and respected Indian Race-car driver, Narain Karthikeyan, through an augmented reality experience.
One can even visit the nearest Tata Motors showroom to take advantage of the floor markers that intelligently position Mr. Karthikeyan proportionately alongside. People have an option of viewing the augmented posters to see the new Tata Motors products endorsed by Mr. Karthikeyan himself.